- Email has a large reach and can still generate one of the highest ROIs of any other digital marketing channel
- Email is highly personalisable and is still one of the most widely used communication channels
- Email campaign segmentation drives up conversion rates
- Smart email campaigns will achieve above average conversion rates, especially when optimised with and alongside other channels
The key lies in our advanced technology solution and knowing precisely where within your overall inbound marketing strategy, the email marketing function must sit, who (which buyer persona/s) to target and exactly when (within the customers' buyers journey) to target them, with email marketing.