Growth Automation Technology

Selecting the right tech-stack to grow your business


The Digital Landscape Of Most Businesses

Many silos of digital activities across multiple channels with little or no centralised connectivity

 

Lupo-Digital-Digital-Marketing-Landscape

 

Sales, Services and Marketing Technology

SMarTech Across The Digital Landscape

Every year since 2011 the digital and SaaS industry await Scott Brinker's update of his 'supergraphic', detailing the state of technology growth in the digital community's landscape.

The graphic has grown from approximately 150 vendors in 2011 to over 7000 at the time of writing. Categories include Advertising & Promotion, Content & Experience, Social & Relationship, Commerce & Sales, Data and Management. They each contain subcategories.

It is not hard to imagine the complexity and difficulty of attempting to centralise and connect these tech tools. Indeed many have attempted but very few have succeeded.

And this is where Hubspot risen and shine.

 

A Goals-based Technology Stack

Selecting your tech-stack with purpose in mind

Many businesses fall into a tech-trap. Instead of defining tech needs around business goals and objectives, they fall victim to a common phenomenon whereby their tech has been stacked up over time with no real strategy in mind.

A band-aid effect has take place over time by adding tech, on top of one another, with no connectedness, no centralised approach, causing blindness to the impact and affect these redundant tech start to have on cost and time and blurring the core need for the appropriate tech stack to match business growth strategy and planing.

A holistic business growth strategy with clear goals and objectives should lead and dictate an aligned tech transformation and the ideal tech stack.

 

Lupo Digital Growth Methodology

An automated growth ecosystem for your business

 

When it comes to business growth and improving sales, marketing and customer service, the success relies on three key pillars.

 

Strategy

...to direct your growth.

This way to Inbound Growth Strategy...

 

Technology

...to scale your growth.

 

Execution

...to accelerate your growth.

Inbound Marketing Campaign Exectution...

One centralised platform is essentail to control them all.

HubSpot

What is HubSpot?

  • HubSpot is an all-in-one digital growth platform that enables a business to attract, convert, close and delight customers. It centralises, connects and aligns the sales, marketing and customer service functions with customer data and full visibility, automation, on-demand and real-time reporting and analytics, across the entire business
  • HubSpot is a publicly traded company, listed on the NASDAQ (HUBS), with offices in Dublin, Sydney, Singapore and head office in Boston
  • HubSpot has over 48,000 customers in over 100 different countries. There are over 4,000 HubSpot Certified Partners around the world
 

Why HubSpot?

Before turning to a tech solution a business should have an understanding of their tech requirements. An Inbound Digital Growth Strategy Game Plan and robust implementation plan (for executing inbound marketing campaigns) will provide the outline to determine the functionality, automations and overall technology solution required. Enters Hubspot...

HubSpot is a tried and tested best-of-breed, future-forward and global industry leader of cutting-edge inbound sales, marketing and customer service technology.

As the pioneers who conceived the inbound methodology, movement and framework, for two centuries HubSpot have laid their stake to claim world title as leaders and innovators of the ultimate technology platform, capable of harnessing the three critical growth elements, namely strategy, technology and execution.  Together, they power businesses on their growth journey

Known as a Growth platform or Growth Hub, there are three parts to the Hubspot Growth Hub platform. The Inbound Sales Hub, The Inbound Marketing Hub and Inbound Service Hub.

... To Grow Better ...

 

 

 



A Complete Guide to HubSpot

The Growth Automation Platform Overview

(CRM, Sales, Marketing and Service Hubs)
Download The Guide..

Lupo Digital & HubSpot

How they come together to grow your business?

To get the most out of this invaluable platform, Lupo Digital can help you with your growth strategy, the secret sauce powering your success on the HubSpot platform:

  • Persona, buyer journey, goal setting, inbound strategy game-plan and implementation
  • HubSpot platform audits, on-boarding, configuration and setup
  • Campaign ideation, setup, implementation, execution and activation
  • Project, campaign and account management and maintenance
  • Hubspot platform support, optimisation and automation
  • Workshops, coaching and training
  • Data analysis, insights, reporting and recommendations
 

Lupo Digital is one of a handful of Asia Pacific's tiered Hubspot Partners

Operating to global standards of industry excellence and best-practices, Lupo Digital stand proud together with Hubspot to deliver superb quality digital inbound growth solutions and superior customer experiences.

HubSpot Partner Services

Why HubSpot Certified Experts Make All The Difference?

As a HubSpot Partner, Lupo Digital can teach you and your team the basics of inbound marketing using the HubSpot growth platform.

From getting your first campaign up and running through to tailoring your portal so that it’s optimised to your needs and goals. Lupo Digital are certified HubSpot Gold Partners. We take care of:

  • Training, how to use HubSpot
  • HubSpot business portal, CRM, Sales, Marketing and Service Hub setup and configuration
  • HubSpot Website, integrations, CMS & COS development
  • Advanced alignment of HubSpot platform tools with your campaign objectives and activations including advanced features (i.e: adding workflows and automation, predictive lead scoring, bots, conversations, advanced dashboard setup and more..)
  • Inbound performance analysis and reporting
 

Need Help On Hubspot?

Get in touch now.

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HubSpot Partner Profile

Leave a review or visit our official HubSpot Partner biography and read our customer reviews.

Lupo Digital Partner Page..