Every year since 2011 the digital and SaaS industry await Scott Brinker's update of his 'supergraphic', detailing the state of technology growth in the digital community's landscape.
The graphic has grown from approximately 150 vendors in 2011 to over 7000 at the time of writing. Categories include Advertising & Promotion, Content & Experience, Social & Relationship, Commerce & Sales, Data and Management. They each contain subcategories.
It is not hard to imagine the complexity and difficulty of attempting to centralise and connect these tech tools. Indeed many have attempted but very few have succeeded.
And this is where Hubspot risen and shine.
Many businesses fall into a tech-trap. Instead of defining tech needs around business goals and objectives, they fall victim to a common phenomenon whereby their tech has been stacked up over time with no real strategy in mind.
A band-aid effect has take place over time by adding tech, on top of one another, with no connectedness, no centralised approach, causing blindness to the impact and affect these redundant tech start to have on cost and time and blurring the core need for the appropriate tech stack to match business growth strategy and planing.
A holistic business growth strategy with clear goals and objectives should lead and dictate an aligned tech transformation and the ideal tech stack.
Before turning to a tech solution a business should have an understanding of their tech requirements. An Inbound Digital Growth Strategy Game Plan and robust implementation plan (for executing inbound marketing campaigns) will provide the outline to determine the functionality, automations and overall technology solution required. Enters Hubspot...
HubSpot is a tried and tested best-of-breed, future-forward and global industry leader of cutting-edge inbound sales, marketing and customer service technology.
As the pioneers who conceived the inbound methodology, movement and framework, for two centuries HubSpot have laid their stake to claim world title as leaders and innovators of the ultimate technology platform, capable of harnessing the three critical growth elements, namely strategy, technology and execution. Together, they power businesses on their growth journey
Known as a Growth platform or Growth Hub, there are three parts to the Hubspot Growth Hub platform. The Inbound Sales Hub, The Inbound Marketing Hub and Inbound Service Hub.
To get the most out of this invaluable platform, Lupo Digital can help you with your growth strategy, the secret sauce powering your success on the HubSpot platform:
As a HubSpot Partner, Lupo Digital can teach you and your team the basics of inbound marketing using the HubSpot growth platform.
From getting your first campaign up and running through to tailoring your portal so that it’s optimised to your needs and goals. Lupo Digital are certified HubSpot Gold Partners. We take care of: