To justify a shift to inbound methodology and an inbound digital growth strategy or to expose the weaknesses of a legacy digital strategy and nature of a flat structure of digital assets, or to simply understand the state of your business current digital identity.
Content is the backbone to a successful inbound marketing campaign. Our content audit team will identify, categorise and evaluate all your existing content including, for example: your website, email marketing, social media, blog, paid media, and in order to find any gaps in content and to provide key recommendations for quick wins.
Website audits are an essential measure to improve efficiency and visibility. Our website audit will analyse your user engagement and experience, traffic analysis, performance, user experience, mobile responsiveness, conversion capability and functionality, and ascertain your overall site health.
Future-forward digital strategies that include automation systems and processes are not fool proof and often out dated. Our automation specialist ensure that where automation exists, it has been built and will continue to run with ease and seamlessness in mind and is performing the job for which it was intended - to enhance human capability and capacity.
With so many digital channels and audiences blaring their content noise it's often difficult to identify where to focus, what's working or not working. The social media component of an audit will empower you to know which areas to focus your resources to get the best results.
A paid search audit will explain how your campaign is performing and provide a detailed roadmap to gain higher returns on your ad spend. We'll analyse the data, conversion points and performance, what drives success and provide a list of optimisation opportunities.
Customers demand accessible, error free, and relevant web experiences. Google increasingly looks at user engagement signals when ranking websites. Having a visible and user-friendly site is the key to online success. We consider industry best-practice and leverage industry leading and better-than-average SEO tools to keep you abreast of future SEO trends (e.g. voice dictations impact on search).
" ...content creation can be costly and time consuming. Using or reworking existing content into your inbound strategy will help you save time and money..."