In addition to the obvious objectives like brand awareness and recognition, customer and lead engagement, referral traffic and communication, Social Media is now one of the most effective channels that drive traffic to all the content that you produce.
As depicted alongside, more and more evidence is now proving that Social media is one of the most effective channels for promoting new contact. This data results from a recent databox survey across marketing industry leaders, specialists and experts.
That said, it cannot be overlooked that Social Media is part of a greater holistic strategy and serves it's purpose in attribution towards meeting holistic sales, marketing, customer service and indeed the overall business growth goals and objectives.
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