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What’s New in September: HubSpot Key Product Feature Updates

What’s New in September: HubSpot Key Product Feature Updates
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September 2024 brings another wave of powerful HubSpot updates, designed to elevate your marketing, sales, and customer service efforts.

From AI-driven tools to enhanced reporting capabilities, these features are all about helping you streamline your workflows and maximise results. Whether you're looking to boost efficiency or gain deeper insights into your campaigns, this month's updates offer something for everyone.

Let’s dive into the latest enhancements and see how they can take your business to the next level.
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Featured Updates

[Live] HubSpot ROI Calculator Now Includes Content Hub

HubSpot’s ROI Calculator now integrates with the Content Hub. By inputting your business information, you can calculate your potential ROI with more accuracy. The more details you provide, the more personalised your result will be.

[Live] Billing for Subscriptions

Commerce Hub users can now automate subscription management and recurring billing directly from the CRM. This feature allows businesses to create and send recurring invoices seamlessly, improving efficiency for subscription-based models.

[Live] Design Manager for Customising Preference Pages per Business Unit

Users can now customise their preference pages across different business units using the Design Manager. This functionality gives greater flexibility in managing subscription preferences for customers across multiple divisions.

[Live] Updated API Playbook

HubSpot has launched an updated API Playbook, designed to simplify the process of API development for developers. This structured guide provides a step-by-step approach, ensuring a smoother API integration process.

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Product Betas (Public)

[Public Beta] Repurpose PDFs, Audio, and Video Files with Content Remix

Content Remix now supports the ability to repurpose media such as PDFs, audio, and video files. This allows users to create fresh content from different media types, expanding the flexibility of their content strategy.

[Public Beta] Home for Marketers

Home for Marketers is a new centralised hub where marketing teams can access essential tools, data, and tasks. This personalised dashboard helps users stay updated and focus on the most critical actions for the day, streamlining daily operations.

[Public Beta] Conditional Redirects in the New Forms Editor

The new Forms Editor now supports Conditional Redirects, allowing you to send visitors to different HubSpot pages, external URLs, or meeting scheduling pages based on their form responses. This makes lead journeys more intuitive and customised.

[Public Beta] Summarise Contacts in Global Search

With this new feature, when you search for a contact in Global Search, you can now hover over the contact’s row and see a quick summary powered by ChatSpot. This summary helps you understand key details without needing to open each contact record.

 

PRO/ENTERPRISE ONLY

[Public Beta] Company Health Score Builder - Service Pro/Ent Only

The Company Health Score Builder allows businesses to assign weighted scores to properties and activities, providing insights into the health of their company relationships. The health score appears directly on company records for easy reference.


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Exclusive Updates: Lifecycle Property Changes Coming in November


Starting November 20, 2024, HubSpot will update how lifecycle stage properties are managed.

The existing "Become a [lifecycle stage] date" properties will be replaced with the new "Date entered [lifecycle stage]" properties, providing improved accuracy and enhanced reporting capabilities.

If you're using the old properties, HubSpot will handle the switch automatically unless you opt out before the deadline.

This change ensures better data consistency and added functionality for tracking your customer lifecycle stages.


 

Conclusion

That wraps up this month’s updates! 📅 Stay tuned for more exciting features next month.

If you have any questions or feedback, don't hesitate to reply to this email or contact your HubSpot representative. We’re here to help!

 

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Glenn Miller

Director, Growth Strategy & Customer Experience

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Michael Wolf

Michael Wolf

Director, Growth Strategy & Customer Experience

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Glenn Miller

Written by Glenn Miller

An exceptionally experienced digital marketer, proactive and future-forward thought leader, I deliver exceptional customer experiences, industry leading digital strategy and superior marketing results.

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