Lupo Digital Growth Blog

This month’s HubSpot updates are all about making everyday tasks faster, easier, and more intuitive. Whether you’re managing properties, creating records on the go, or enriching your CRM data, May’s enhancements are here to help teams work with more speed and precision. From upgrades to the customer portal setup to cleaner data input and mobile-friendly updates, here’s everything you need to know about what’s new in May.

This month’s HubSpot updates are all about refining how teams work. April brings thoughtful enhancements that make everyday actions - like merging records, managing content, or configuring CRM cards - simpler and more powerful. From content teams to CRM admins, there’s something for everyone in this month’s rollout. These updates won’t just save time - they’ll make HubSpot easier to manage and even more useful as your central growth platform. Let’s dive into what’s new 👇

As Q2 kicks off, HubSpot continues to push the boundaries of productivity and personalisation. April’s updates bring a sharper focus on content creation, AI-powered automation, and collaboration across teams and accounts. From saving time with reusable remix templates to launching campaigns with just a brief, this month is all about making powerful tools more accessible - and more efficient. Whether you're a marketer looking to repurpose content at scale, a sales rep streamlining daily workflows, or a team managing multiple HubSpot accounts, these updates are built to help you do more with less effort. Let’s explore what’s new this month.