Lupo Digital Growth Blog

Turning your prospects into leads and then into students is a process that requires a considerable amount of nurturing. Your prospects have many options open to them and may be considering courses from numerous educational institutions. To help attract these students, your RTO can adopt a lead nurturing strategy to inform them about your courses and help them find the best one to suit their needs. Use these five practices to help improve your RTO’s lead nurturing program.

In order to attract the right target market to your Registered Training Organisation’s (RTO’s) content, you need to use terms and phrases they’ll understand and relate to. The language should be easily readable, engaging and it should address both their needs and challenges. If your inbound marketing content is aligned with their interests, you’ll naturally attract inbound traffic that you can convert and close. So how do you go about doing this? In this blog post we’ll explore a few key ways you can increase student engagement.

Attracting the right people to your Registered Training Organisation’s (RTO’s) website is a critical part of your inbound marketing success. In order to achieve this, you need to have the right buyer personas in place that detail your potential customers’ challenges, goals, likes and dislikes.