The rise of AI-driven search engines, such as Google’s Bard and ChatGPT plugins, is reshaping how users discover information online. Unlike traditional search engines that prioritise keyword matching, AI search engines interpret queries contextually, focusing on user intent and delivering conversational, precise results. For businesses aiming to stay ahead, optimising content for these platforms is no longer optional—it’s essential. Let’s explore how you can adapt your content to thrive in this new landscape.
Read More
In today’s data-driven world, marketing and sales leaders are constantly seeking ways to gain deeper insights into their customers, campaigns, and overall business performance. For those using HubSpot, the idea of a “data lakehouse” may sound like a mysterious, techy concept reserved for data scientists. But don’t worry — building a data lakehouse isn’t as complex as it sounds, and it could be the key to unlocking deeper insights and driving better business decisions.
Read More
In the ever-evolving digital environment, it is essential to make the most of the resources available to you. A highly effective method to achieve this is through content repurposing. By utilising platforms such as Lupo Digital HubSpot Content Hub, you have the ability to convert your top-performing content into multiple formats. This approach not only expands your audience reach but also strengthens your brand message.
Read More
This month, we're excited to highlight the latest tools and updates that are transforming the way you manage marketing, sales, and customer service. These enhancements are designed to streamline your workflows, boost efficiency, and ultimately drive better results for your business. Lupo's Choice Here are our top 10 picks for July 2024. 1. New Workflow Actions for Associations - [Public Beta] What is it? Admins can automate parts of the association management process through workflows. Use new association actions within workflows to apply, update, or remove association labels and create new associations based on matching property values. Learn More:
Read More
