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HubSpot July 2024 Product Feature Update: What’s New and Exciting

HubSpot July 2024 Product Feature Update: What’s New and Exciting

This month, we're excited to highlight the latest tools and updates that are transforming the way you manage marketing, sales, and customer service. These enhancements are designed to streamline your workflows, boost efficiency, and ultimately drive better results for your business.

Lupo's Choice

Here are our top 10 picks for July 2024.

1. AI Landing Page Builder (Pro/Enterprise ONLY) - [Private Beta]

What is it?

The AI Landing Page Builder revolutionises the way marketers create landing pages. This tool leverages AI to generate high-quality landing pages in seconds, freeing up time for marketers to focus on converting leads and maximising ROI. With AI-generated copy, images, automated forms, and meeting links, you can cut down creation time from weeks to seconds. Plus, it ensures consistency by adhering to your brand guidelines.

2. Billing for Subscriptions - [Private Beta]

What is it?

Automate your subscription management and recurring billing directly from the CRM. Commerce Hub customers can now use subscriptions to automatically create and send recurring invoices to buyers, simplifying the billing process and ensuring timely payments.

3. Figma Design Kit for UI Extensions - [Private Beta]

What is it?

The Figma design kit for UI extensions provides developers and designers with a comprehensive view of all UI components and their variants in one place. This serves as the visual source of truth for documentation, enhancing collaboration and design consistency.

4. Developer Permission Set - [Private Beta]

What is it?

A new permission toggle allows admins to finely tune access for developers to CRM development tools such as projects, private apps, sandboxes, and personal access keys. This ensures that developers have the necessary permissions to innovate while maintaining security and control.

5. Create Datetime Properties in HubSpot - [Private Beta]

What is it?

Now you can create custom Date Time properties in HubSpot’s CRM, expanding the types of data you can store. This feature provides greater flexibility in managing and analysing time-specific information.

6. Configure Activity Association Defaults - [Private Beta]

What is it?

Admins can now configure default activity association logic for logging activities on various records like contacts, companies, deals, tickets, and custom objects. This new settings UI allows you to set default logging rules based on activity origin, type, and associated records.

7. New Workflow Actions for Associations - [Public Beta]

What is it?

Admins can automate parts of the association management process through workflows. Use new association actions within workflows to apply, update, or remove association labels and create new associations based on matching property values.
Learn More:

  • Create Associations
  • Apply Association Labels
  • Update and Remove Association Labels

8. User Out of Office for Inbox and Help Desk - [Public Beta]

What is it?

Admins and individual users can set out-of-office blocks based on the user’s time zone. When a user is out of office, their availability status will be changed to "Away," preventing automatic assignment in inboxes or the Help Desk, ensuring smooth operation without interruption.

9. Two-Way Invoice Sync for QuickBooks Online - [Public Beta]

What is it?

This feature allows seamless invoice and payment syncing between HubSpot and QuickBooks Online (QBO). Users can control the sync direction and use filters to manage which invoices are included. This integration streamlines financial operations and ensures data consistency across platforms.

10. IVR (Interactive Voice Response) - [Live]

What is it?

Create an interactive voice response (IVR) system that enables automated interactions with callers through pre-recorded voice prompts and keypad inputs. This feature enhances customer service by providing quick and efficient responses to common inquiries.

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Other Notable Updates

Create Datasets via CSV Imports - [Public Beta]

Customers can now import data directly into the datasets tool in Operations Hub Enterprise without mapping it to the HubSpot data model, simplifying data integration and management.

New Calls-to-Action API - [Live]

The new API for HubSpot CTAs supports loading on Single Page Applications (SPAs) and gives developers more control over embedded and pop-up assets, enhancing user engagement with tailored experiences.

View Record Access - [Live]

View Record Access is now available in the dropdown of Actions within a CRM Record. This feature allows you to see user access details, including owners and access history, ensuring transparency and security.

Track Changes to Sensitive Property Values - [Live]

On the audit logs page, users can now filter by "Sensitive Property Value" to track changes to sensitive data. This provides detailed insights into user activity and data modifications.

Dynamic Custom Views - Service Pro/Enterprise (Service Seat Required) - [Live]
Create dynamic ticket owner custom views in the help desk. Use the dynamic view filter option to personalise views for the current user, displaying only the tickets they own.

AI Assistant for Facebook Ad Sequences - [Live]

Generate ad copy for Facebook ad sequences using AI Assistant. This feature allows users to create engaging ads from scratch with simple prompts, improving ad performance and efficiency.

GDPR Consent Collection in CSAT and Custom Surveys - [Live]

This update supports consent collection from survey respondents on CSAT web and Custom Surveys, ensuring compliance with GDPR regulations.

Zapier Custom Objects Support - [Live]

HubSpot’s Zapier app now supports custom objects, allowing for deeper and more useful automations. Create, update, get, and find custom objects, and trigger Zaps based on property changes or new records.

Stay Updated

Don’t miss out on these powerful new features! Subscribe to our EDMs for the latest updates and insights delivered directly to your inbox.

Ready to Transform Your Business?

Embrace these new features and watch your productivity and efficiency soar. Whether you’re automating billing, managing customer interactions, or creating dynamic content, HubSpot’s latest tools are here to support your growth and success.

With these tools at your disposal, the possibilities are endless. Dive into these new features and see how they can improve your business strategies to new heights. Stay connected, stay informed, and stay ahead with HubSpot.

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Glenn Miller

Director, Growth Strategy & Customer Experience

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Michael Wolf

Michael Wolf

Director, Growth Strategy & Customer Experience

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Maai C.

Written by Maai C.

Maai is Lupo Digital's Lead Hubspot Developer, with 10+ years of expeirence, delivering complex front-end web development, automation, and integration projects for clients in various industries. Maai currently focuses on helping to provide objective oriented tech solutions for various types of digital marketing campaigns.