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Lupo Digital Growth Blog

New Marketing vs Old Non-Marketing

Posted  by Gabriel McCarthy  on 7 May 2021

As times change, so does people's needs. It always cost company's big bucks to keep all their contacts in a CRM, regardless of their purpose. HubSpot has recognised this, and has translated this into your CRM's contacts.
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GROW with HubSpot 2019 - A Summary of Event Day

Posted  by Glenn Miller  on 7 August 2019

HubSpot’s (and indeed the industry's) biggest annual event GROW with HubSpot took place in Sydney yesterday. I say ‘biggest’ because HubSpot is no longer just a Marketing tool or platform but now includes Sales, CRM, Customer Service and Integrations. HubSpot also connects platforms as well for example seeing the launch of the XERO (accounting) <> HubSpot Integration, and more.
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Customer Relationship Management CRM System Features and Functionality

Posted  by Glenn Miller  on 18 June 2019

This blog series explores the world of CRM, Customer Relationship Management. Now that you understand what is a CRM system and why you would need one, and who uses and needs a CRM system and the right time for a CRM system, we next look at the type of tools and features a CRM system can include. This will help grow your relationship with your customers enabling you to use a digital approach.
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