Lupo Digital Growth Blog

In order to attract the right target market to your Registered Training Organisation’s (RTO’s) content, you need to use terms and phrases they’ll understand and relate to. The language should be easily readable, engaging and it should address both their needs and challenges. If your inbound marketing content is aligned with their interests, you’ll naturally attract inbound traffic that you can convert and close. So how do you go about doing this? In this blog post we’ll explore a few key ways you can increase student engagement.

Attracting the right people to your Registered Training Organisation’s (RTO’s) website is a critical part of your inbound marketing success. In order to achieve this, you need to have the right buyer personas in place that detail your potential customers’ challenges, goals, likes and dislikes.

More and more small- to medium-sized businesses are using inbound marketing to grow their businesses. To do this effectively, your Registered Training Organisation (RTO) needs an inbound marketing team that understands digital marketing and all the techniques and tools that will ensure your inbound marketing strategy is a success. To find the right people, use these key questions when you interview potential inbound marketing team candidates: