Optimising your website for search engines is essential if you want to attract more prospects to your Registered Training Organisation (RTO) and increase your conversion rates. But many organisations find the idea of search engine optimisation daunting and turn to the help of experienced SEO consultants to achieve this. Instead of going this route, here are some key things you can do to ensure SEO and inbound marketing success:
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If your Registered Training Organisation (RTO) is going to run a successful inbound marketing campaign, your sales and marketing team need to work closely together. Marketing needs to ensure that you have student prospects lined up ready to convert and your sales team should convert these leads efficiently into customers.
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Inbound marketing is about using marketing to bring potential student prospects to your Registered Training Organisation (RTO). Instead of fighting for their attention amongst the plethora of advertising and marketing messages in the educational space, you create and share content they will find engaging and interesting.
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Automated Marketing for RTO involves employing software to automate email marketing and lead nurturing actions. It is an amazing tool and can allow your Registered Training Organisation (RTO) to run complex campaigns – even with limited staff resources. In fact, Marketo reports that 91% of users believe marketing automation is “very important” to the overall success of their marketing across channels.
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