Lupo Digital Growth Blog

As the end of 2016 approaches, you’re no doubt focusing on student enrolment for 2017. Here are some practical ideas about how your Registered Training Organisation (RTO) can use inbound marketing to cost-effectively bring you leads that are going to convert. Inbound marketing is the ideal place to attract potential leads looking for information online about next year’s courses. Mashable reports that Google gets over 100 billion searches a month and your potential students will be part of this.

Inbound marketing is changing the way RTOs attract, convert, close and maintain a good relationship with their students. Students don’t just sign up for any training course. They and their parents do a great deal of investigation and research before making any decisions about applying to a particular educational organisation. Inbound marketing provides them with the content they need to help them make the right decision and ultimately sign up with the RTO that’s offering it.

In order to reach out and effectively connect and engage with students using an inbound marketing strategy, it’s essential that Registered Training Organisations (RTOs) create personas in order to help them grow their businesses. Infact, in a 2016 benchmark study by Cintell (based on survey responses) found that 71% of companies that exceed revenue and lead goals have documented personas, compared to 37% who simply meet goals and 26% who miss them.