Lupo Digital Growth Blog

Your organisation has embraced inbound marketing - you now need an all-in-one platform with tools for marketing, customer acquisition and customer service designed to work together to make you excel.

Thinking of Digital Inbound Marketing? The Inbound Marketing Blog Series: Part 1 | Part 2 | Part 3 | Part 4 | Part 5 Where to begin? What you need to have in place? So which of these is you? You’ve heard about 'Inbound' but need more information You know what Inbound is but you’re uncertain where to begin and what are the prerequisites for you to implement? You know what Inbound is and where to begin but you are uncertain what you need to do or how to make it a success for your business? This article delves in detail and also provides additional resources to guide you towards a solution.

Measuring Success In (Inbound) Marketing The Inbound Marketing Blog Series: Part 1 | Part 2 | Part 3 | Part 4 | Part 5 Inbound marketing is data-driven. Just about every aspect of inbound can be measured and analysed. Now, with the advent of big data, there’s an even greater drive to measure a myriad of quantifiable variables. However, to get the most from an inbound campaign, you have to focus on measuring the rights things – metrics that can help identify and fine-tune underperforming assets for greater impact.