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Inbound ROI | Inbound Marketing Series [Part 4]

Posted  by Glenn Miller  on 23 April 2019

Measuring Success In (Inbound) Marketing | Lupo Digital
Measuring Success In (Inbound) Marketing The Inbound Marketing Blog Series: Part 1 | Part 2 | Part 3 | Part 4 | Part 5 Inbound marketing is data-driven. Just about every aspect of inbound can be measured and analysed. Now, with the advent of big data, there’s an even greater drive to measure a myriad of quantifiable variables. However, to get the most from an inbound campaign, you have to focus on measuring the rights things – metrics that can help identify and fine-tune underperforming assets for greater impact.
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Inbound Tactics & Tools | Inbound Marketing Series [Part 3]

Posted  by Glenn Miller  on 2 April 2019

Inbound Tactics & Tools | Inbound Marketing Series [Part 3]
The Elements of Inbound Marketing The Inbound Marketing Blog Series: Part 1 | Part 2 | Part 3 | Part 4 | Part 5 Inbound marketers use a range of resources and tools to work their magic. The following are some of those tools and tactics, integral to a successful Inbound Digital Growth or Marketing Strategy.
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