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Referral Program for RTOs: Turn Alumni Into Revenue

Posted  by Glenn Miller  on 21 September 2026

How to Turn Your RTO's Alumni Database Into a Referral Revenue Engine Most registered training organisations are sitting on a large database of past students they can't sell to again. A referral program turns that dormant audience into your best-performing acquisition channel - here's how, using the strategy that made CBD College the world's #1 referral program.
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Pricing and the Psychology of Consumption

Posted  by Glenn Miller  on 13 December 2024

When it comes to marketing, your most valuable asset is often the one you already have: your existing customers. As the saying goes, “ Your cheapest marketing lead is the one you already own.” By understanding the psychology behind pricing and consumption, businesses can not only enhance their pricing strategies but also create compelling referral programs that turn loyal customers into enthusiastic advocates.
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