In order to reach out and effectively connect and engage with students using an inbound marketing strategy, it’s essential that Registered Training Organisations (RTOs) create personas in order to help them grow their businesses. Infact, in a 2016 benchmark study by Cintell (based on survey responses) found that 71% of companies that exceed revenue and lead goals have documented personas, compared to 37% who simply meet goals and 26% who miss them.
Read More
Lupo Digital Growth Blog
4 Ways Inbound Marketing Works for RTOs
Posted by Michael Wolf on 10 November 2016
Students who are investigating training and studying options do a great deal of research online before signing up with any organisation. This is the ideal opportunity for Registered Training Organisations (RTOs) to use inbound marketing in order to reach out and connect with students and their parents by providing the relevant content that will help with the decision-making process. Here are four reasons why inbound marketing works so well for RTOs.
Read More
Changes In VET Legislation: What Does This Mean For Your Registered Training Organisation?
Posted by Michael Wolf on 9 November 2016
Accessing VET student loans has got a lot tougher. This is designed to stop the exploitation that was rife within the training industry. Australian Education Minister Simon Birmingham recently announced that the “tight caps on course loans and tough entry requirements for providers are deliberately designed to stop scams.”
Read More
SUBSCRIBE TO OUR BLOG
Popular
Categories
- Inbound Marketing (94)
- Digital Marketing Strategy (84)
- Lead Management (27)
- Content Marketing (26)
- Business Growth (24)
- HubSpot (23)
- Marketing Automation (20)
- Email Marketing (16)
- CRM (15)
- Sales Enablement (13)
- Artificial Intelligence (AI) (11)
- Referral Marketing (10)
- Customer Relationship Management (CRM) (9)
- Social Media Marketing (8)
- Blogging (7)
- Buyer Personas (7)
- Growth Driven Website Design (6)
- Buyer Journey (5)
- Goal Setting (4)
- Paid Media (4)
- content strategy (4)
- HubSpot Product Feature Updates (3)
- Influencer Marketing (2)
- SEO (2)
- Sales & CRM HUG ANZ (2)
- Conversational Marketing (1)
- Legal practice management software (1)
- User Management (1)
- training (1)
×
Opt in to receive new blogs
We don't believe in spam. Opting in entitles you to be notified only when we publish new world-class sales, marketing and customer service growth resources, tools, tips and more...so, sign up! As we shift and shape the industry together...