Why Marketing Automation is Important for Your RTO’s Success.

Automated Marketing for RTO involves employing software to automate email marketing and lead nurturing actions. It is an amazing tool and can allow your Registered Training Organisation (RTO) to run complex campaigns –  even with limited staff resources. In fact, Marketo reports that 91% of users believe marketing automation is “very important” to the overall success of their marketing across channels.

Marketing automation systems can be programmed to respond to triggers tied to the different lifecycle stages of individual leads, allowing you to connect with each of your prospects in a highly personalised way.. Here are the top benefits marketing automation can bring to your RTO:

1. It’s a huge time saver

Marketing automation allows you to create multiple campaigns, emails and posts ahead of time and schedule them to go out at a certain time in the future. For example, you could schedule your entire month of Facebook posts in one day, and they’d automatically be posted throughout the rest of the month.

2. It allows you to personally connect with prospects

Instead of having to manually segment customers based on their needs and preferences, marketing automation solutions use specified criteria that automatically separate prospects. For example, you could create a solution where students looking for a particular type of training only receive messages that are relevant to them.

3. It helps your staff work more efficiently

     Automated Marketing for RTOs enable your staff to manage more complex and on-going campaigns and allows them to connect with far more customers than they are able to manually.

4. It helps you communicate consistently

An inconsistent social media campaign is often an indication of a business that does not prioritise its customer communication. When your communication is automated, you guarantee that your prospects will receive regular relevant communication from you.

5. It improves your bottom line

Marketing automation reduces the number of staff you need to permanently employ, allowing you to make the most of your resources and run your business more efficiently.

6. It delivers accurate reports

Automated marketing solutions keep track of all your email and social media campaigns, providing you with detailed statistics and in-depth data. With these, you can optimise your future campaigns and ensure your marketing is as impactful as possible.

7. It facilitates a consistent brand presence

Marketing automation solutions give you the means to efficiently expand your campaigns across multiple channels and reach your student prospects wherever they may be – from Twitter and LinkedIn to Facebook and email. It also allows your prospects to reach out and connect with you in the manner they find convenient.

8. It makes lead nurturing easier

Instead of having to connect with each lead manually, marketing automation enables you to reach out and engage a potential lead right from the beginning.

For example, if a student visits your RTO’s website and signs up for a newsletter, your automated solution will immediately send them a welcome message confirming their subscription – helping them to already feel valued and important. Research from The Annuitas Group supports this, saying businesses that use marketing automation to nurture prospects experience as much as a 451% increase in qualified leads.

9. It helps you build detailed customer profiles

Marketing automation solutions gather information from each customer interaction, storing data based on emails opened, posts that are liked and shared and any preferences that are selected. The more data your RTO has about each prospect, the easier it is to reach out and engage with prospects more effectively.

10. It’s easy to use

Even if you are not technically inclined, marketing automation solutions are easy to use. You don’t need any coding or design experience to create and distribute impactful campaigns, as the majority of solutions have easy-to-use templates and editing functions that help you throughout the process.

Lupo Digital is an inbound marketing agency that specialises in marketing automation solutions that attract students towards your RTO with personalised lead nurturing campaigns appropriate to every student’s stage in the admission cycle.

fFor more information about which digital marketing channels work best for RTOs, download our executive guide to inbound marketing for RTOs.