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HubSpot July 2025 Updates: Smarter Tools for Marketing & Sales

HubSpot July 2025 Updates: Smarter Tools for Marketing & Sales
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HubSpot continues to innovate with tools that simplify CRM customisation, enhance productivity, and provide smarter insights for your teams. HubSpot July 2025 Updates bring powerful AI enhancements, seamless data integration, and user-friendly interfaces to help marketers and sales professionals work smarter, not harder. Whether it’s refining your workflows, enhancing landing pages, or streamlining daily sales tasks, these new features are designed to maximise efficiency and drive results.

Let’s dive into the top features that will transform how you use HubSpot.

Lupo’s Top Picks

1. Improved Card Library for CRM Customisation

What is it?

A redesigned Card Library offers a visual, user-friendly way to manage CRM cards. With in-line card adding, previewing, and editing, this update makes customisation seamless.

Why we love it:

Admins can quickly create and rearrange cards, eliminating confusion and saving time.

How it works:

  • Hover between cards to access the "Add card" button.
  • Navigate updated tabs for card creation and library views.

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2. Sales Workspace Daily Digest Email

What is it?

Start every day with a personalised email summarising key sales tasks, meetings, and to-dos in one place.

Why we love it:

This feature helps sales teams prioritise their day and stay prepared with direct links to actionable tasks.

How it works:

Sales Workspace users automatically receive the email with a summary of their most important sales actions.

3. Automatically Enhance Prompts for AI-Powered Landing Pages

What is it?

The "Enhance" tool sharpens your landing page descriptions, turning rough ideas into detailed, impactful prompts for better AI generation.

Why we love it:

Stronger prompts result in landing pages that better align with your goals, requiring minimal edits.

How it works:

Use the Enhance Description button during the AI-powered landing page flow to refine your ideas.

4. Add Additional Context for AI-Powered Landing Pages

What is it?

Provide additional context for specific landing page goals, such as showcasing products or collecting event signups, to generate more tailored content.

Why we love it:

Adding extra details ensures your landing pages are high-quality and ready to publish with minimal editing.

How it works:

Fill out optional fields in the AI landing page flow for more precise content creation.

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Featured Live Updates

Dismiss Knowledge Gap Topics & Messages

What is it?

Admins can now dismiss resolved knowledge gap topics or individual messages to keep their workspace tidy and focused.

Why does it matter?

It helps teams focus on unresolved issues while clearing out topics that have already been addressed or are no longer relevant.

How it works:

  • Go to Performance > Knowledge Gaps.
  • Select messages or topics to dismiss and resolve.

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Export Workflow Enrolments into Lists

What is it?

Export workflow enrolment data into static lists directly from the workflow editor for analysis, troubleshooting, or manual re-enrolment.

Why does it matter?

Streamlined data exporting saves time and eliminates manual errors, enabling faster and more efficient collaboration.

How it works:

  • Navigate to the Enrollment History panel.
  • Click Export to List to download the relevant data.

HubSpot Deep Research Connector

What is it?

HubSpot’s integration with ChatGPT enables advanced research, providing actionable insights directly from your CRM data.

Why does it matter?

This feature empowers teams to test hypotheses, uncover opportunities, and automate workflows using tailored AI-driven insights.

How it works:

  • Connect HubSpot data to ChatGPT via the Deep Research Connector.
  • Use natural language prompts to analyse CRM data and uncover opportunities.

Sales Workspace Dashboards

What is it?

Custom dashboards can now be embedded directly in the Sales Workspace, providing easy access to critical metrics.

Why does it matter?

This update saves time by allowing teams to visualise data without switching applications, improving collaboration and decision-making.

How it works:

  • Go to Sales Workspace > Dashboard Tab.
  • Select and embed a dashboard.

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Customise Guided Actions

What is it?

Admins can now customise guided actions to fit their team’s unique sales processes, adjusting triggers and recommendations as needed.

Why does it matter?

Tailored guided actions ensure that teams receive the most relevant suggestions, improving efficiency and workflow alignment.

How it works:

  • Navigate to the Summary page.
  • Click Settings next to Guided Actions to customise.

AI-Generated Captions & Translations

What is it?

Create automatic subtitles and translate them into multiple languages with HubSpot’s AI-powered video marketing tools.

Why does it matter?

This feature enhances accessibility and global reach, saving time and money previously spent on transcription and translation services.

How it works:

  • Go to the Files Tool and select the video.
  • Use AI Translate to create multilingual captions instantly.

Final Thoughts

HubSpot’s July updates bring a suite of tools designed to supercharge your marketing and sales processes. From intuitive CRM enhancements to AI-powered insights, these innovations empower teams to achieve more with less effort.

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Glenn Miller

Director, Growth Strategy & Customer Experience

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Michael Wolf

Michael Wolf

Director, Growth Strategy & Customer Experience

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Glenn Miller

Written by Glenn Miller

An exceptionally experienced digital marketer, proactive and future-forward thought leader, I deliver exceptional customer experiences, industry leading digital strategy and superior marketing results.

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