Does your company need a blog? The answer is most definately yes. Here's the reason why.
1. A Place for Information
A blog is a place for you to feed your readers the information they are seeking and position yourself as an industry thought leader.
Believe it or not, internet browsers don’t use the web for the sole purpose of shopping and buying. Browsers also want information. So, that’s what your business blog should offer - relevant, timely and interesting information that your prospective clients/site visitors want to know.
If you provide web browsers with the information they crave via a business blog, you’ll attract more visitors to your website.
2. You’ll Get Found
When you blog, search engine bots send your written words through their algorithms and that content will receive a grade. If you use appropriate grammar, spelling and people comment, like, or share your content you’ll receive a higher grade and your blog will show up on the results page when a user searches for the information you are blogging about - they click, they land on your website and you’ve been found.
Every blog you publish is a brand new URL, a new opportunity for someone to find you and, as long as your content is relevant and the people that are finding you are the right people - who are actually interested in the sevices or products you are providing.
3. Lead Generation
Leads. Not only does blogging help you generate traffic - but all that traffic represents an opportunity to generate a lead! Incorporate a relevant Call to Action (CTA) on each blog post to encourage your readers to learn even more about your company and you’ve got a lead.
According to HubSpot, B2B marketers that use blogs get 67% more leads than those that do not.
In summary, blogging is not an option. It’s a must. It will attract more visitors, generate leads and position your organization as a thought leader.
Lupo Digital is a digital marketing agency that specialises in inbound marketing, helping organisations with their client engagement and building strong ongoing relationships with their prospects and prospective clients. We have a passionate, experienced team dedicated to bringing all the benefits of inbound marketing. For more information about how inbound marketing works for your organisation, download our executive guide to inbound marketing.