Lupo Digital Growth Blog

Is Your RTO Using Social Media In Your Lead Nurturing Strategy?

Posted  by Michael Wolf  on 15 March 2017

In today’s technology-driven world, consumers are unlikely to use just one channel to make buying decisions. In fact, most prospects will switch between email, social media, and various websites and search engines. This provides an awesome opportunity to target your audience over many different channels, but also presents a challenge in keeping all of your channels properly managed.

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Is Strategic Blogging The Key To Attracting New Students To Your RTO?

Posted  by Michael Wolf  on 8 February 2017

Today’s millennial students are actively engaged by compelling content. Strategic blogging is one way of providing them with the content they are looking for and attracting new students to your RTO. One benefit of strategic blogging is that it positions you as a thought leader in the educational space. The more your blog posts are read and shared, the stronger your position as an expert will become.

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Why The Future of Student Prospecting Lies in Social Selling

Posted  by Michael Wolf  on 14 December 2016

Social selling is one of the new buzzwords being used today as salespeople work to engage more intelligently with prospects. HubSpot defines social selling as “The use of social media by salespeople to interact directly with prospects. Sales reps provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy”.

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How to Shorten Your Student Enrolment Cycle and Convert more Students

Posted  by Michael Wolf  on 21 November 2016

The enrolment cycle can take a lot of time, from the moment students and their parents start researching tuition options to the time when they complete the application process. The quicker you can convert prospective students, the faster your business will grow.

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