Inbound marketing has really come into its own in the last few years. It’s now one of the go-to ways to convert visitors from strangers into customers. By offering interesting and engaging content to consumers, they start developing an organic connection to your brand. A sound inbound strategy, mapped out to the needs and requirements of your target audience, can generate consistent ROI without ever disrupting your customer journey.
In today’s technology-driven world, consumers are unlikely to use just one channel to make buying decisions. In fact, most prospects will switch between email, social media, and various websites and search engines. This provides an awesome opportunity to target your audience over many different channels, but also presents a challenge in keeping all of your channels properly managed.
Today’s millennial students are actively engaged by compelling content. Strategic blogging is one way of providing them with the content they are looking for and attracting new students to your RTO. One benefit of strategic blogging is that it positions you as a thought leader in the educational space. The more your blog posts are read and shared, the stronger your position as an expert will become.