The February 2026 HubSpot updates focus on one clear theme: making everyday work faster, smarter, and more connected. From AI brand alignment and assistant creation to streamlined email compliance, better CRM data control, richer social reporting, and a massive wave of Marketplace enhancements, these updates are designed to remove friction while expanding capability. Rather than shipping isolated features, HubSpot is tightening how AI, automation, data, and content workflows operate together, so teams can move faster with fewer compromises. Below is a full breakdown of what’s new and how each update can impact your business.
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January 2026 HubSpot updates focus on making everyday work easier and more reliable. The latest releases improve how teams use AI, automate processes, manage CRM data, and execute campaigns, removing unnecessary steps, reducing errors, and giving users more control over how work gets done. Instead of introducing flashy new tools, HubSpot has refined core features that teams rely on daily, including AI conversations, workflows, reporting accuracy, content creation, and cross-channel execution. Below is the full breakdown of everything new, and why each change actually matters to your day-to-day work.
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Discover how ChatGPT agents are revolutionising businesses by transforming customer engagement, automation, and operational efficiency.
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December’s updates focus on three long-requested areas: removing friction, strengthening data governance, and giving teams greater operational control across Content, Sales, and Data. The changes aren’t flashy, but they deliver meaningful improvements to everyday workflows and address challenges teams have been navigating for years. Below is the full breakdown of everything new, and why each change actually matters to your day-to-day work.
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