Skip to content
Talk to Us

Lupo Digital Growth Blog

The Future of Performance Marketing: Data, Analytics & Automation

Posted  by Glenn Miller  on 28 July 2025

As digital ecosystems grow more sophisticated, the evolution of performance marketing is accelerating. What began as a discipline focused on measurable outcomes is now transforming into a highly dynamic, data-led, and automated function. With each advancement in technology, the potential for precision, efficiency, and strategic alignment deepens.
Read More

Closed-Loop Marketing: What It Is and Why It’s Essential Today

Posted  by Glenn Miller  on 25 July 2025

In today’s data-saturated digital environment, understanding how marketing activities influence business outcomes is more than a competitive edge—it’s a necessity. Organisations that cannot trace the relationship between their marketing efforts and revenue risk misallocating budgets, misjudging buyer intent, and operating in functional silos that inhibit performance.
Read More

How to Create High-Performing Video Content for Email Campaigns

Posted  by Glenn Miller  on 18 July 2025

In an era dominated by digital overload, standing out in the average inbox has become a significant challenge. As email continues to be a cornerstone of direct communication for organisations, it is increasingly important to craft campaigns that not only inform, but captivate. Video content is proving to be one of the most compelling tools in this evolution—bridging the gap between attention and action.
Read More

The Power of Video Email Marketing to Engage Customers Effectively

Posted  by Glenn Miller  on 15 July 2025

Email marketing continues to be one of the most reliable channels for direct customer communication. However, as inbox competition intensifies, marketers are turning to richer, more dynamic formats to capture and hold attention. Among the most effective tools in this shift is video—an increasingly essential asset that can transform the performance of an email campaign.
Read More
×

Opt in to receive new blogs

We don't believe in spam. Opting in entitles you to be notified only when we publish new world-class sales, marketing and customer service growth resources, tools, tips and more...so, sign up! As we shift and shape the industry together...