Lupo Digital Growth Blog

As Q2 kicks off, HubSpot continues to push the boundaries of productivity and personalisation. April’s updates bring a sharper focus on content creation, AI-powered automation, and collaboration across teams and accounts. From saving time with reusable remix templates to launching campaigns with just a brief, this month is all about making powerful tools more accessible - and more efficient. Whether you're a marketer looking to repurpose content at scale, a sales rep streamlining daily workflows, or a team managing multiple HubSpot accounts, these updates are built to help you do more with less effort. Let’s explore what’s new this month.

Artificial Intelligence (AI) has become a cornerstone in modern content creation, offering unprecedented efficiency and innovation. However, as we increasingly rely on AI tools, it's imperative to address a critical concern: bias in AI-generated content. Unchecked, AI bias can perpetuate stereotypes, misinform audiences, and lead to ethical and reputational challenges. This comprehensive guide delves into the origins of AI bias, identifies its various types, and provides actionable strategies to ensure your AI-generated content remains fair, unbiased, and ethically sound.

Managing marketing costs is a key priority for businesses looking to maximise their return on investment. One of the most significant areas where costs can spiral out of control is marketing contact management. HubSpot’s Contact Management System provides businesses with the tools to streamline lead segmentation, automate workflows, and reduce unnecessary expenses while maintaining effective customer engagement.