There are immediate changes you can implement to drive more traffic to your website and increase leads all while you work towards achieving your long-term SEO and brand awareness marketing goals. While you don’t want be misled by vanity metrics, you shouldn’t neglect the fast fixes that can instantaneously improve your marketing. Here are six quick wins to boost your overall digital marketing strategy:
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Traditional marketing efforts such as TV, radio, print ads and direct mail are becoming less effective for successfully marketing your RTO. Prospective clients and students are spending more time researching their options on the web, and your marketing efforts need to adapt by focusing on this as your primary marketing channel.
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Choosing a college or higher education institute isn’t the same as simply buying a t-shirt online. It’s a significant long term decision. So it makes sense that it will take anywhere from months to years of research before deciding on an institution.
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In our last blog, we spoke about how you can incorporate video into your email marketing campaigns . Now that you know the ways in which you can do it, we are going to give you tips that will ensure your video has a better lead generation rate. Having a video in your email campaign isn’t going to increase your leads if the video itself doesn’t resonate with your prospective students.
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