If you’re like most marketers trying to keep your website fresh, you might be redesigning it every 2-4 years, spending $10,000 to $80,000 to launch, and suffering months of agony. Trying to please all your internal stakeholders, addressing the needs of your target market, writing and re-writing content, approving design revisions - hoping your new website won’t create more problems than it solves.
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There are immediate changes you can implement to drive more traffic to your website and increase leads all while you work towards achieving your long-term SEO and brand awareness marketing goals. While you don’t want be misled by vanity metrics, you shouldn’t neglect the fast fixes that can instantaneously improve your marketing. Here are six quick wins to boost your overall digital marketing strategy:
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Optimising your website for search engines is essential if you want to attract more prospects to your Registered Training Organisation (RTO) and increase your conversion rates. But many organisations find the idea of search engine optimisation daunting and turn to the help of experienced SEO consultants to achieve this. Instead of going this route, here are some key things you can do to ensure SEO and inbound marketing success:
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