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Lupo Digital Growth Blog

Why An Inbound Marketing Agency Gives You A Holistic View Of Your RTOs Marketing Strategy Success

Posted  by Michael Wolf  on 17 January 2017

Digital marketing and today’s evolving technology offer business owners new tools for business survival and growth. If your Registered Training Organisation (RTO) is a small to medium-sized business, digital marketing tools offer you the best chance for success in a very competitive landscape. Discover how you can grow your business using an inbound marketing agency and all the digital technology they have at their disposal.
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Eight Reasons Why Your Organisation Can Benefit from Lead Nurturing

Posted  by Michael Wolf  on 28 November 2016

More and more companies are using a lead nurturing strategy to successfully generate more leads and sales. Lead nurturing can play an essential role enabling companies to inform, educate and build a solid relationship with middle of the funnel leads or even lost leads and push them towards the bottom of the funnel and conversion. According to MarketingSherpa 79% of leads never convert into sales and lack of lead nurturing is the common cause of this poor performance.
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RTO Content Guide to Increase Student Enrolment

Posted  by Michael Wolf  on 18 November 2016

As the end of 2016 approaches, you’re no doubt focusing on student enrolment for 2017. Here are some practical ideas about how your Registered Training Organisation (RTO) can use inbound marketing to cost-effectively bring you leads that are going to convert. Inbound marketing is the ideal place to attract potential leads looking for information online about next year’s courses. Mashable reports that Google gets over 100 billion searches a month and your potential students will be part of this.
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