Lupo Digital Growth Blog

Many brands like to brag about the high levels of social engagement on their social media channels. But is this a good indicator of business success? Sure, there’s no denying that if people share and “like” your Organisations posts then more people outside your social network will see them. But it’s important to remember that followers and likes can be bought. As such, a large Facebook or Twitter following does not mean a positive marketing report and plenty of sales. Success doesn’t always follow popularity. If you’re chasing popularity, your bottom line may take a hit.

Content is the fuel that fires inbound marketing and involves the creation and distribution of engaging, relevant content that will attract new customers to your business. Successful content marketing position you as a market leader in the education sector and encourages the development of ongoing relationships with your customers.

To succeed in marketing and grow your business, you must be able to measure your ROI. The metrics you track to gauge the success of any inbound marketing campaign your Organisation runs are crucially important. Without measurable objectives, you'll find estimating the ROI of your efforts difficult. You also need to know what results you’re looking for. Here are some important metrics to use to weigh up the success of your inbound marketing strategy.